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A blog is a space on the internet where a blogger can write his imagination, co-ordinate his thought process and represent his cognitive skills in a word form. Blogging has become a buzzword for the last decade or so. With the advent of free subdomains, millions of people are painting their imagination in a virtual world. A free space offered by Google, Word press and tumbler offers an immense opportunity to blog different sets of ideas.
India is not quite late in this field. With the penetration of internet and vast opportunity offered by galvanized mobile generalization, the Indian blogger community is tapping every opportunity. Many Indian bloggers have look beyond blogging as the only hobby. They have built a successful career in blogging with immense hard work and dedicated precision.
Another reason as of why people have started to look towards blogging as a successful career is because of vast earning potential which a blog can offer to them. With the growth of the digital market and online advertisement sector, people can rely on sustained income from blogging. According to the report by world economic forum, nearly 54% of the advertisements are offered through Facebook and Google adverb program. This gives a vast opportunity for the bloggers to earn a decent amount of income.
What are the skills required for a successful blogger?
Bloggers are writing on a variety of the subjects from space, fashion, politics, society, economy etc. The huge competition thus offered forces blogger to keep updating his skills at a certain pace. So here are the skills which are required for a successful blogger.
1) Ability to imagine
A blogger needs to provide unique relevant and new content to its reader. The content should not be plagiarized or copied ideas. For being imaginative one need to constantly keep oneself updating about various things.
2) Voracious reading
A blogger should read on a variety of subjects and keep gaining knowledge about each and every subject related to his blogging niche. Reading will help in improving imagination.
3) Impeccable writing skills
Readers will get attracted to a blog which is sophistically written, well versed with correct grammar and provides an urge to visit the blog again and again.
4) Building a niche
Writing about every random subject with every random idea may not give the expected result. Whereas a blog with a particular niche will show expertise and credibility. A niche will also help in quickly getting advertisers for the blog.
5) Technical knowledge
Basic technical knowledge about keyword research, Meta tags, anchor text, search engine optimization and digital marketing will help in building a precise blog. The technical knowledge will help in rating high in search results.
6) Advertisement knowledge
The majority of bloggers earn their majority of income online advertisement. So knowledge about Google adverb, Google Ad sense, Affiliate marketing and other advertisement provider platform will be a added advantage.
Can we pursue blogging as a career in India?
By 2021 India will be home to nearly 65% young population. On an average Indian people consume 4 hours of content every day. The average content consumption in western countries is around 6 hours a day. With blogging, many Indian youngsters have got the success in very less time. Thus India’s vibrant consumer base and its zeal for finding new answers every day provide a vast opportunity to the bloggers.
Blogging as a hobby or profession adds a weight edge to one’s resume. It sets of a different kind of image to someone’s personality. The personal brand value and credibility do get a substantial push with the help of blogging. It also constantly enhances bloggers knowledge base and his expertise which in any way helps him to perform efficiently.
Also read: Which courses can a Search engine optimizer (SEO) pursue to better career prospects? Which are the top colleges and courses available in India for pursuing Search engine optimization?
Career scope for the bloggers in India
A blogger can get embedded himself in the variety of the roles. Here is the list of career opportunities for the blogger.
1) As an independent blogger
A blogger can start his own blog and earn quite a handsome income by showing contextual Ad Sense advertisements or any other revenue model he may prefer. Different revenue model may include going for affiliate marketing, product review, service review, selling books or pdfs etc. These are only some examples in which bloggers earn their income. Revenue model can be anything depending upon the choice of the blogger.
2) As a content developer
Thousands of websites hire specialized content developer depending upon the skills of the person. A blogger can work for the company for which he can give his skill sets. It is hugely expanding sector and offers a decent opportunity.
3) As a freelancer
Freelancing websites such as freelancer.com, contentmart.com, fever.com etc provides a vast amount of opportunity to bid for the project. Here, a person can bid for the project and deliver it in time to earn handsome money.
4) As a journalist for a newspaper
Gone are the days when the majority of the newspaper or magazines asked for the diploma or degree in mass communication or journalism. Now a day, newspapers directly hire bloggers based upon their skills and expertise.
5) As an entrepreneur
A blogger can set up his own website where other people can join and contribute. Such exercise will require a huge set of skills to become successful.
Which top colleges offer blogging related courses in India?
Blogging is basically writing a sound and great article having attributes for the engaging audience through their creativity. So a technical blogger may pursue technical courses which will help in understanding various attributes such as HTML scripts, search engine optimization, digital marketing etc. On the other hand, various institutes offer a short term course or diploma courses in writing. Here is the list of institutes which offer writing courses in India.
1) Symbiosis Centre for distance learning.
Situated in Pune, the institute offers a long-term 1-year diploma program in creative writing. The institute is one of the premier institutions in providing distance learning program. So a student can opt for this course.
2) The British council
The institute situated in New Delhi and offers a comprehensive program in creative writing. The institute offers a short duration program of about 8 weeks.
3) India Gandhi national open university
The university is one of the top ranked in India. The university offers a diploma program in creative writing. The fee for the course is one of the cheapest ones. It is a credible institute to learn creative writing.
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Dr. K.V Anand is a PhD in Counseling Psychology from Fort Jones University USA with MSc In Applied Psychology and MS in Psychotherapy. He is an expert in psychometric tests to facilitate awareness about various psychological traits, personality, skills, aptitude etc. He is a Certified Motivation trainer and personality development trainer. He is experienced in evaluating of psychology or psychiatry cases. Uses Psychometric tests such as personality, bipolar disorder test evaluation, student counseling. He has more than 9 years experience in soft skill training field covering career guidance, education, motivation, personality development, team building, leadership skills, stress management, conflict management, decision making. Beside this he is a active writer and have books related to psychology under his name such as “Adolescence mental Problems” and ”Infant and Child Psychology”
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Mr. Prathamesh is a Certified Career Consultant by Psytech International (bps) UK and is also a Certified Trainer for Life Skills; he is pursuing Narrative Therapy from Adelaide, Australia. He has been in to career counseling for more than 8 years now he practices MINDFULNESS psychotherapy with students. He possesses vast experience in teaching and career counseling. Currently he is associated with FUEL NGO. He had counseled over laces of students and is a founder director of Canvas Career Consultancy, committed to conduct Psychometric assessments for students and do career counseling by making them aware about new career avenues
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Deepak Rana is a writer and an author of 'Sky Beyond the Clouds'(fiction) With a rich experience in Business Analysis and Online Marketing, Deepak has worked diligently in the writing world and he continues to do so. He holds a degree in Electronics and Communication Engineering .he has also learned french language.
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