The MICA placement season for 2023 was a successful one, with the college achieving a 100% placement record. The average salary offered was Rs. 20.1 lakhs per annum, with the highest package being Rs. 36 lakhs per annum. The MICA placement 2023 is a testament to the quality of education and training that the college provides. It also shows the strong demand for the college’s graduates in the corporate world.
The placement cell at MICA is committed to providing its students with the best possible placement opportunities. It works closely with the students to identify their career goals and develop a plan to achieve them. The cell also provides the students with the resources and support they need to succeed in the job market.
Here are some of the key highlights of the MICA placement 2023:
- The highest package offered was Rs. 36 lakhs, by Google.
- The average salary offered was Rs. 20.1 lakhs.
- The number of students placed was 100%.
- The top recruiters were advertising agencies, media companies, public relations firms, corporate houses, and consulting firms.
- The most popular sectors were marketing, advertising, public relations, media, and design.
Factors for Strong Placement Record
- Strong academic reputation: MICA is one of the most prestigious colleges in India for marketing and communication. The college has a strong academic reputation and its graduates are highly sought after by employers.
- Excellent placement cell: The Placement Cell at MICA is very active and works hard to secure placements for its students. The Cell has a strong network of companies and is able to get its students interviews with top recruiters.
- Highly motivated students: The students at MICA are highly motivated and eager to get good jobs. They are willing to put in the hard work and take advantage of the opportunities that are available to them.
- Good infrastructure: MICA has good infrastructure and facilities. The college has well-equipped classrooms, laboratories, and libraries. This helps the students to learn and prepare for their placements.
- Industry-relevant curriculum: The curriculum at MICA is industry-relevant. This means that the students are taught the skills and knowledge that they need to succeed in the corporate world.
- Networking opportunities: The Placement Cell at MICA also provides networking opportunities to its students. This helps the students to connect with alumni and other professionals in the corporate world.
Placement Process of MICA
- Pre-Placement Talks (PPTs): Companies interested in recruiting from MICA begin with Pre-Placement Talks. During these sessions, company representatives introduce their organization, discuss the roles they are offering, and sometimes engage in interactive sessions with the students.
- Registration and Resume Submission: Interested students submit their resumes to the Placement Committee, which is responsible for coordinating the placement process.
- Shortlisting: Based on the resumes, companies shortlist candidates for further rounds. The criteria for shortlisting may include academic performance, relevant skills, and industry-specific requirements.
- Written Tests/Online Assessments (if applicable): Some companies conduct written tests or online assessments to evaluate candidates’ analytical, verbal, and quantitative skills.
- Group Discussions (GDs): In this stage, candidates participate in group discussions to evaluate their communication skills, teamwork, and ability to present their thoughts coherently.
- Interviews: This is a crucial stage where shortlisted candidates face one or more rounds of interviews.
- Final Selection: Based on the performance in the interviews and assessments, companies make their final selection of candidates.
- Job Offers: Selected candidates receive offers from the companies. They may have a certain period to accept or decline the offer.
- Acceptance and Joining: Candidates who accept the offers proceed to join the respective organizations on the agreed-upon date.
- Feedback and Reporting: Both the students and the companies may provide feedback on the placement process, which can be used to improve future placements.
Top Recruiters at MICA
- Accenture
- Cognizant
- Deloitte
- Flipkart
- Adani Group
- ICICI Bank
- Microsoft
- Paytm
- Tata Steel
- Amazon
- Axis Bank
- Bajaj Finance
- Dalmia Group
- Hindustan Unilever
- ITC
- Procter & Gamble
- Reliance Industries
- Unilever
- Wipro
Placement of MICA
| Particulars | Statistics (2022) | Statistics (2023) |
|---|---|---|
| Total students | 240 | 240 |
| Companies participated | 150+ | 150+ |
| Offers made | 600+ | 700+ |
| Placement percentage | 95% | 100% |
Packages of MICA
| Branch | Highest Package (LPA) | Average Package (LPA) | Lowest Package (LPA) |
|---|---|---|---|
| Advertising | 36 | 20 | 12 |
| Public Relations | 35 | 19 | 11 |
| Corporate Communication | 34 | 18 | 10 |
| Integrated Marketing Communication | 33 | 17 | 9 |
| Digital Marketing | 32 | 16 | 8 |
| Media Studies | 31 | 15 | 7 |
Frequently Asked Questions
The average salary package at MICA varies depending on factors such as the industry, job role, and the candidate’s qualifications. In previous years, the average package has ranged from around 12 to 15 lakhs per annum.
MICA attracts a diverse range of companies from various industries, including advertising, media, marketing, digital marketing, consulting, FMCG, and more. Some prominent recruiters include Ogilvy, WPP, Google, Amazon, Deloitte, and HUL, among others.
The placement percentage at MICA is typically very high, often close to 100%. However, it’s important to note that the exact placement percentage may vary from year to year.
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