Nilesh Shirgaonkar

Should marketing people select one particular domain?

Marketing people switch jobs frequently. Their functions remain more or less the same but the domain or the industry changes. So should a sales person stick to one particular domain? Its because if he changes his industry quite often then it looks bad on the resume. Secondly if he decides to go on for an non marketing role at some point in his life then in which domain he should choose to work?


by Nilesh Shirgaonkar
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2 answers

RE: Should marketing people select one particular domain?

Dr. Anand Wadadekar, PhD
Dr. Anand Wadadekar, PhD

Dear Nilesh,

Yours is a very valid and true scenario query.

Firstly, I would suggest that it is not a compulsion for a marketing person to stick to a particular domain. However if a person spends substantial years in a particular marketing domain, then he should not choose to shift from industry to industry. For example, a marketing person having served in banking sector, may not get suited for marketing a manufacturing product.

It is fine to shift from within the industry. Like from one manufacturing company to another or from one service company to another, but cross shifting will be difficult.
In the long term, a marketing person remaining in the same domain definitely helps.

According to my experience, for a marketing person to change to a non-marketing role is difficult and industry does not give a chance to work may be in Finance or HR or International Business, etc. because of lack of experience, qualification and knowledge.

Best wishes!

RE: Should marketing people select one particular domain?

Meghna Mukherjee
Meghna Mukherjee
Verified Career Expert
Counselor at Adaptive Minds
  • Mumbai

Hi There,

Pretty interesting question and very much relevant to the marketing sector.

Mostly employees in the Marketing sector, carry on with a domain, because they start as a Sales person and to settle as a Marketing manager takes few years, so if they shift before only, they loose their promotion and may have to begin all over again.


Mostly as Dr Anand has said, you could shift from the same industry type to another, rather than shifting an entire industry itself. Since shifting to a new industry would entail beginning from square one.

Mostly people in the marketing segment, do not opt for a domain change as such, since it becomes a little difficult for them with their experience. Mostly we see them working as a Business Development executive later on.

Hope this helps

Wish you good luck....

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