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Should marketing people select one particular domain?

Marketing people switch jobs frequently. Their functions remain more or less the same but the domain or the industry changes. So should a sales person stick to one particular domain? Its because if he changes his industry quite often then it looks bad on the resume. Secondly if he decides to go on for an non marketing role at some point in his life then in which domain he should choose to work?


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2 answers

RE: Should marketing people select one particular domain?

Meghna Mukherjee
Meghna Mukherjee
Verified Career Expert
Counselor at Adaptive Minds
  • Mumbai

Hi There,

Pretty interesting question and very much relevant to the marketing sector.

Mostly employees in the Marketing sector, carry on with a domain, because they start as a Sales person and to settle as a Marketing manager takes few years, so if they shift before only, they loose their promotion and may have to begin all over again.


Mostly as Dr Anand has said, you could shift from the same industry type to another, rather than shifting an entire industry itself. Since shifting to a new industry would entail beginning from square one.

Mostly people in the marketing segment, do not opt for a domain change as such, since it becomes a little difficult for them with their experience. Mostly we see them working as a Business Development executive later on.

Hope this helps

Wish you good luck....

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