Lately, a lot of industries have flourished and expanded. The marketing industry is no exception. Be it digital marketing, social media marketing, email marketing, or search engine marketing, each of the sectors has prospered. With the expansion in this field, a lot of job opportunities are available for marketers.
Who Is A Marketer?
Well, let’s begin with discussing who a marketer is. The general definition for a marketer is someone who promotes and sells things, right? But then isn’t that the work of a salesperson? How is a marketer different from a salesperson? A marketer’s job is not just limited to promoting products. A marketer is a person responsible for doing researches about a product or service, searching for target markets, comparing prices of various businesses, and setting a price for their product, as well as branding and developing promotional campaigns. These help the salespersons to understand how to market each product. A salesperson, on other hand, is someone who acts as an intermediary between the organization and target customers.
Now let’s see a few of the different kinds of marketing strategies we have in the marketing industry.
Social Media Marketing
With an increase in social media users over time, it has become a huge platform for businesses to promote their products and services there. Social media marketing is growing and becoming important for both, businesses and their customers.
Anyone with a degree in communication and marketing can apply for social media marketer. Even if you don’t want to pursue a formal education in marketing, make sure you maintain a good knowledge of the tools of the social media trade. Stay updated on the best social media marketing software. Focus on good products and good contents, analyze the business environment, customer’s tastes, and adapt accordingly. Most importantly, engage and communicate with your community. While these create your presence as a social media marketer, you must create an impressive profile as well. A strong and impressive profile always attracts more customers.
"There's Always A Scope Of Improvement"
Email Marketing
Email marketing consists of sending commercial emails and messages, typically to a group of people, primarily the potential customers of the business, via email. It helps in effective communication with customers while exchanging beneficial information.
Email marketing begins with establishing a goal. It is one of the most powerful channels to reach your customers. Therefore, it is important to set a goal of what you want to achieve through email marketing. Make up your email list. Make your content compelling. Provide offers like first-order discounts or coupon cards. Create your content suitable to the type of campaign you have selected. You must structure your email in an easily readable manner. Add images and graphics to boost engagement. Personalize your email campaigns by creating a relevant campaign for every subscriber. Make sure your campaigns are on brand and focus on building trust with your customers. Make your campaign easily convertible for all devices.
It is also necessary that you strategically time your campaigns. Ensure that you are not only sending promotional content but also connect with your customers on a rather needed level. Towards the end, it becomes important to measure your work and analyze results too. Check for unique customers who opened your emails, and check for an increase in click-through rates for email campaigns. Check for bounced emails, open rate, unsubscribe rate, unopened mails, shares, spam complaints. These give you an overall review of your performance. Use these metrics and data to analyze and help you increase your overall performance.
Search Engine Marketing
Search Engine Marketing refers to paid search advertising. Search engine marketing allows businesses to gain impressions and traffic to their website for keyword searches they might not have been ranked for otherwise. You can pay to advertise your web page for a given keyword search and then pay for each click to your website.
SEO is fast-paced & in-demand, but rather complex than the two methods above. You need to kick start with understanding the basics of SEO. The types of content that users want. It’s all about user intent. Start from building your website and learning WordPress, a web hosting suite. One-third of the websites are built with WordPress. Google Analytics and Google Search Console are the most needed for any SEO command center. Focus on learning about these as well. Check the search engine result pages. This is the place of action. Hit keywords and see how the results change every time you hit another query. Learn About Content Strategy, Creation, Optimization & Promotion, and use link-building techniques. There are, in fact, many courses available for this.
Marketing consists of creating, communicating, delivering, and exchanging offers that are of some value to their clients and customers. A marketer is someone who excels in this field. It is a dynamic field and businesses continue to find new and better ways to market themselves as well as their products/services. There are traditional marketing strategies, while the ones above are new to the scenario and starting to shake things up.
