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Marketing is a way of communicating with customers and potential customers to make them aware of your products or services. It has been said that as many as 80% of buying decisions are made based on marketing research. Marketing is the process by which organizations create and distribute information to potential customers and competitors. Marketing involves communication with potential customers or clients about their products or services and where this communication is undertaken by people who have the authority or are knowledgeable about the product or service.

Marketing Is Used For Product Development 

Product development involves arranging the features and benefits of a new product or service so that it can be made available for sale. Marketing research helps in identifying customer needs, the marketability of the product or service, its price, and other factors important for promoting the product or service. This enables marketing activities to be carried out according to the requirements of the market.

Influencer Marketing Refers To Indirect Marketing Through Various Channels

It includes communicating with customers and potential customers, providing product samples, conducting interviews, giving speeches and seminars, sending printed material, distributing handbills, and distributing brochures. Influencer marketing is one of the most effective channels to advertise products or services and can help in creating brand awareness. This form of marketing research involves networking with other like-minded individuals in the same field. Podcasting is the latest trend in consumer engagement and influencer marketing. A business can buy Spotify playlist followers to boost their marketing research and influencer marketing efforts. Connecting with a community of target consumers is highly important. They can assist in sharing ideas, experiences and provide advice to each other in terms of successful marketing activities.


Marketing Concepts

Marketing theories describe five basic marketing concepts: marketing management, selling, advertising, social marketing, and societal marketing. Marketing management deals with aligning your product or service with ideal consumer characteristics. Marketing management involves identifying target consumers, designing marketing strategies, testing marketing strategies, and evaluating marketing results. Selling involves the selling of a product or service to consumers. Advertising involves the creation of a visual representation of the product or service to attract consumers. Selling can be done by using a variety of communication methods such as radio, TV, magazine, book, and websites.

Social Marketing Is Also Known As Multi Level Marketing. 

This concept refers to the practice of creating and sustaining a strong relationship with consumers at the primary selling point. The concept involves creating an atmosphere that brings out sales and making customers loyal to a business. It is an intensive way of selling a product that requires a long-term relationship with customers. This concept is commonly used by retailers and companies that are into wholesale and distribution. In this technique, the company creates an image for itself by attracting consumers with the right kind of advertisement.

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Content Marketing Concept 

This marketing concept makes use of marketing strategies that make use of content such as videos, podcasts, and other types of media that have the capacity to reach out to consumers. When these marketing techniques are created, they are targeted towards a specific audience who can relate to them. In turn, they become trustworthy and are able to help consumers make buying decisions. Thus, they add value to the company in terms of sales.


Business owners who have not yet started using online marketing strategies are lagging behind their competitors who are utilizing more efficient and effective marketing methods that are creating greater impact at a lower cost. Businesses that are looking for ways to promote their products and services are often unaware of the benefits that a quality marketing strategy can offer. However, once they understand how it can boost their sales and increase consumer awareness, they will see the need to include marketing strategies in their business plan.

Overall, these 4Ps of marketing will ensure success in the field of online marketing. With these marketing ideas, marketers can develop keywords that will allow them to get noticed by those looking for the product or service that they offer. Keyword marketing allows marketers to make their presence known and they can easily incorporate them into their online marketing strategy. Once these marketers have established a name for themselves in the marketing world, they will then be able to start incorporating other important aspects of their business in order to create greater success.

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