For influencers, travellers, artists, bloggers, animal lovers, creators and business owners, Instagram had rapidly become an important online social media platform. The Instagram aesthetic is one of the best ways to grow your account and build a following. It helps the creators to show their brand’s remarkable style and tone. Having a cohesive Instagram aesthetic helps people and emerging influencers in gaining more followers. Visit Kicksta.co and read all the Kicksta.co reviews to get more knowledge about Instagram boosting. It is important to make a sign for the visitors to be turned into followers. Also, pro-level Photography skills or expensive editing software are not needed to make one’s profile look aesthetic.
How to create an Instagram Aesthetic look?
Planning Your Cohesive Instagram Feed: What content should go on Instagram should be planned. It should be kept in mind that what is going to make or break the Instagram aesthetic. Brands should not only focus on the editing of the photo that is about to go on the feed. It should also be considered, what photos would look like next to each other, besides, below or on top of the latest posts. Consistent components across the Instagram posts helps brands to unify the aesthetic and style from every single angle.
Using Filters to create an Instagram Aesthetic Look: The best way to create a cohesive Instagram aesthetic is during the editing process. Editing tools include a wide selection of filters that can assist in achieving the Instagram aesthetic look one is looking for in their feed. People can make their posts bright and minimalist, vintage, rustic, dusty or scratchy. Using the same set of filters on every post will give the content consistency. It will create a successful Instagram aesthetic and will help in keeping photos looking invariant.
Borders for Instagram Aesthetic Look: Borders are creative as they make your feed look clean and pristine. They also add the illusion of space in the feed. There are many different types of borders for photos. Any type of border can be used with keeping consistency in mind. If one wants to change the look of the borders they can try rainbow feed.
Choosing a Color Scheme for Instagram Aesthetic Look: Most brands choose specific colours to represent them. A basic colour scheme or colour palette should be the initial thing to decide for an Instagram account for more advanced engagement. McDonald’s is associated with the colour yellow, and Apple by grey, which defines its look. Such examples prove that colour is an important part of the brand’s visual identity. Business profiles must prefer to use specific colour codes in their Instagram feed. It will accentuate their brand’s personality and gives them an aesthetic look.
Choosing a Theme for Instagram Aesthetic Look: Themes do not have a limit but they can help people and brands in defining the focus of their Instagram posts. The theme for Instagram aesthetics should look simple, light and consistent. A consistent theme makes it easy for the Instagrammers to get an edge over others in the niche and gives a more put-together, professional look for the feed. A consistent them does not mean that one should post identical pictures. It just means that the feed is tied together by a common element. The theme also helps in reflecting who are you and reasserts your brand image.
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Determining your Brand Personality: Brand personality is a set of human characteristics that represents the brand. The first step to create an eye-catching Instagram aesthetic is to determine the brand personality. The brand personality should include ruggedness, warmth, sophistication, sincerity, and competence. These characteristics can be seen in the Instagram aesthetic, particularly ruggedness, excitement and sophistication. Brand’s personality should describe your brand’s voice and tone. Determining brand personality will help in creating a cohesive Instagram aesthetic that represents the business profile accurately. The innovation resonates with the targeted audience.
Maintaining Aesthetic in the Instagram Stories: When crafting the Instagram aesthetic for the feed, people should make sure that they keep their Instagram Stories in mind. Creating a cohesive Instagram Story is an incredible way to build the profile or brand’s following. Creativity in stories keeps the followers coming back for more. This is as simple as using the Instagram Font and Create option. Use brand colours when using text or drawing tools in stories.
Creating Balance on the Feed: Space out the photos and organize them, based on colour to balance the look of your feed. A proportion should be established on the Instagram feed by posting photos with various themes and colours, alongside pictures with minimalist components. Busy photos should be placed next to each other to mix them up in terms of subject or background. A business profile should achieve balance by adding different types of posts to their Instagram feed. They can also post photos of their products placing them alongside their product videos. Photos with similar colours should not be placed next to each other, as it helps in creating a contrast between the images. As a result, the feed looks balanced.
By – Habiba Zaidi
