Cutting-edge technology such as a customer data platform means very little without proper strategy and execution in its implementation. A customer data platform, or CDP, analyzes customer’s experiences through all the marketing, sales, and service channels to create an accurate customer profile.
With CDP marketing, an organization can analyze all the ways customers interact with their product offerings and gain insights into how to craft a better marketing strategy in the future.
But data as a tool to expand and grow is only as good as it is applied. And that’s where creating a specific action plan is crucial for your organization.
Think of it this way; say you’re building a boat to sail across the globe, and you get all the supplies, maps, weather, staff, and coordinates prepared for your journey. How you guide your organization is a significant factor in your team’s success.
The ship is your organization, it can take you wherever you’d like to go, but it must be built for the journey, have a great plan, have capable people to staff and captain the vessel, and be able to pivot to avoid unnecessary “storms.”
If your organization is the ship, data is all the input you receive, such as wind and weather, that could quickly throw your boat off course. And then there’s the staff and captain. Without good leadership, all the preparations, planning, and analyzing the data is just an exercise in futility and may lead your organization to ruin.
Poor Leadership Leads To Decreased Productivity And Sales
From poor execution to impacts on teammates’ health, poor leadership can significantly affect your organization. Not all the consequences will be straightforward, such as a project falling apart. Many more impacts from poor leadership can be much more subtle but equally damaging.
Symptoms of poor leadership are:
- Lowered Productivity: It’s projected that poor leadership in the workplace may drag productivity down by 10% or more.
- Low Morale: Bad leadership can impact employees and team members. It can lower overall team morale. Over 67% of employees claim to have left, or considered leaving, a job due to poor leadership and management.
- Increase in illness and lost workdays: Health impacts due to poor leadership in a job environment have been shown to correlate with mental wellbeing, physical health, and feelings about management at work.
- Higher employee turnover: According to Gallup’s State of the American Manager Report, 50% of all respondents claim to have left a job at some point in their life due to poor management. Nearly 70% of employees are actively seeking a job change due to feelings of lack of support or recognition in their workplace.
Crafting an excellent strategy for your product will only be as good as your plan to implement the system and see it through to proper execution. Without guidance from leadership, team members can get lost in the implementation, create disjointed actions that sometimes work in friction with one another, or simply lose motivation to see the project come to fruition.
All of those symptoms of poor management are avoidable, and with a renewed focus on management and leadership skills, your management team can educate, motivate, and help the team succeed.
Your organization’s cost is wasted labor and increased expenses while suffering the potential loss of productivity if you don’t have good leadership and management in place.
"There's Always A Scope Of Improvement"
Become A Better Leader By Empowering Your Team
To change an unhealthy work environment to reward team members’ contributions and improve overall morale, take stock of what your leadership is and how you can improve.
Recognize Contributions
One of the easiest ways to improve morale around the workplace is to recognize individuals for their contributions. A little shout-out or other recognition gives the individual a sense of achievement and accomplishment and encourages others to simulate those behaviors.
Improve Dialogue
An effective leader is more than just a great communicator. They also must be a good listener. Taking stock of your team and their concerns, as well as their ideas, makes them feel valued and, in turn, heightens your ability to adapt their workflow to accommodate their needs and specialties best.
Foster Teamwork and Shared Experiences
Teamwork is crucial to a project’s success. Not many people can manufacture, sell, distribute, bill, and file everything required for your sale process.
By fostering a connection between departments, you’re encouraging a more inclusive workplace. Try having a day where the office has a group lunch. Another suggestion is to host a theme for the day or even a contest of sorts between the departments to encourage their cooperation.
