Brand Management

What comes to your head when you think of a brand? Well, that depends on what experience have you gained from using different products of different brands. A brand is famous for the quality, design, uniqueness, choices, comfort and trust that it offers to its customers. All companies need to maintain or build a good reputation of their brand; to keep them going well and successful for the products that they offer. A Brand Manager holds the responsibility to position a company in the market and keep a good eye on the product, services being offered. Brand management is a communication-based role that includes analysis and planning on how a brand is positioned in the market.

 A degree in advertisement or mass communication is a basic requirement to be a brand manager. A brand manager has to have good verbal and written communication. Strong analytical and research skill. Good understanding of company’s future concepts and current products. Budget management proficiency and skills. Being able to make professional judgment. Creative and innovative to bring new ideas.

Responsibilities

• Taking the responsibility of providing mission, vision, goals and strategies to match up with company’s expectations.
• Understanding how a brand is positioned in the market and work according the target audience’s needs and demands.
• Turning brand strategies into brand positioning, brand plans, and having go-getter strategies.
• Keeping an eye on the other competent companies and working to keep the competition high.
• Keeping yourself familiar with latest technologies, trends, and challenges.

Footwear Designer

Footwear always play a vital part when it to comes to fashion industry or everyday life of people in general. Different kind of footwears are designed for different kinds of purpose.Footwear industry is the one that changes fastest among all. With fashion industry at its peak in the last few decades; footwear designers are gaining more career opportunities than ever in this field. Footwear designers are the professionals who conceive, design and develop footwears according to the comfort, style, need and fashion followed by people. This career path is a rewarding and challenging choice for fashion designer with a specific interest in footwears and an ability to specialize a design keeping in mind the type of consumer, style or shoe function makes it a particularly enterprising field of fashion design. A footwear designer also has the option to specialize in a particular field to design different kind of footwear for people of different ages, careers, needs, genders and environment such as children, nurses, senior citizens, sports person,climbing sports enthusiasts, women and rock climbers etc.

Responsibilities

• Working for high-end designer, high street brands, sportswear, designer labels or specialist footwear companies.
• Working specifically on the production of one- off shoes while working for high-end designers.
• Working on the trends for upcoming fashion while working for high street retailer.
• Producing mood boards and designing sketches to develop ideas.
• Making sample shoes/footwears to present their ideas.
• Keeping a check on quality and comfort of products and overseeing production.

Image Consultant

With people becoming more and more conscious about their looks nowadays, there is a good demand foran image consultant. Plenty of us do not have a good sense of dressing and ends up being confused about how to dress for some specific occasion or workplace and it is not just the appearance that is enough to make a positive impression on others, someone's way of behaving and talking also makes a huge difference. An image consultant help a person with makeup, accessories, wardrobe, etiquette, communication skills and more so they could make a positive impression in social gatherings and job. They may work with either an individual client or business clients to enhance their appearance, behavior and communication skills. Some consultants specialize in a certain area, such as public speaking, social etiquette, and clothing.

Responsibilities

• Working with fashion designers or at boutiques to develop designs especially for the client.
• Recommending clients to wear different colors and new styles to give them a fresh look.
• Shop for a new wardrobe and throw out clothing that isn’t working well.
• Suggesting a change in hairstyle, grooming, and makeup for better appearance of their client.
• Suggesting an exercise and diet plan for gaining physical fitness as that helps one achieve an attractive body.

For further queries and related information, you can approach the Professional Experts at CareerGuide. Hope this will help you!

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