Google adverb and Google Adsense programs are the pillars of the global digital marketing segment. Since their inception, these two programs have grown exponentially and provided vast opportunities for online advertisers and publishers. Nearly one-fourth to one-third of the world’s total online marketing budget is spent through the Google adverb program. Same time, Google Adsense program provides a great opportunity for publishers to monetize their website and earn a substantial income.  

What is Google adverb program?

So when did you last time see an advertisement just embedded within or side to the content of the website? Google adverb program provides a platform for advertisers who want to advertise this kind of service or product on various websites. These ads are actually shown on the various websites through a platform of Google adverb.

An advertiser who wants to show the ad about particular service or product has to register with Google adverb program.  From this platform, he gets an opportunity to design ads and add filters to them according to one’s need. For e.g. if a car manufacturing company wants to sell its car in Delhi region then it will search and apply relevant keyword for which it wants to show advertisement. He can apply filters the way he wants to show ads for e.g. in particular area, to particular websites and at a particular time etc. Thus the ads will be displayed on various websites.

An advertiser will have several choices to spend his budget. He can bid on the ad according to cost per impression system or cost per click system. Accordingly, he can bid on the particular space of particular websites against fellow advertisers.

What is Google Adsense program?

Google AdSense offers an opportunity for various publishers including bloggers, website owners to monetize their blog and earn some income by displaying various ads. Google AdSense program is only available for content based website or blog. Same time, one can set up AdSense account for the site which provides unique relevant and different niche content. For getting Google Adsense approval one needs to fulfill certain conditions such as a website should not show content related to gambling, hacking or illegal arms etc.

After getting approval, a publisher can allow a certain space on his website for the ads to display. Thus he can earn money for showing the relevant ads. Since its inception in 2000, Google Adsense program has provided a great platform for millions of publishers to earn a substantial income. Many bloggers and websites owners have used this program for their entrepreneur zeal and provided employment to several people.

Career prospects Google adverb program

 Google adverb specialists are one of the most sought after professionals. The companies which have huge potential in digital content segments often outsource their adverb account management to the specialized adverb experts. Google has started its adverb certificate program for the companies. The company will be designated as Google certified partner once it fulfills certain conditions. These conditions may change from time to time. The current situation requires a company to have two adverb certificate holders. Similarly, the company should have spent 10000 dollars in last 90 days to become eligible for Google certificate partner program.

Once a company gets the tag of Google certified partner program, then it can give service to other clients who wants a professional body to handle their adverb account. Thus adverb specialists are offered positions under these companies. For an individual to get an adverb specialist certificate, he has to pass examinations conducted by Google adverb program.

Career prospects for Google Adsense specialist

Google Adsense specialist can get a certificate from a Google AdSense program if they can reach a certain level on Google Adsense forum. An individual has to contribute on Google Adsense forum by troubleshooting various problems and answering common questions asked by various individuals. A company with active AdSense account and having its member reached a certain level of forum contribution can become eligible for getting Google certified partner tag.

Once a company gets Google certified partner tag then it can give specialized service to the various publisher by handling their AdSense account. An AdSense account specialist needs to ensure that the account is in compliance with various rules of the Google AdSense program. He has to offer a specialized service in ad placements, a/b testing, ad selection, content management etc.   

What are the job opportunities available to Google adverb and Google Adsense expert?

Google Adsense and adverb expert can get jobs in following roles

• As an adverb specialist
• As an Adsense specialist
• Digital marketing specialist
• Affiliate marketing specialist
• SEO specialist
• Content manager
• Content strategist
• Keyword planner
• As a tutor
• As a data analyst

Conclusion

Google earns the majority of its income through these two programs. According to a report, Google earns nearly 40 billion plus dollars as a commission through Google adverb and AdSense program. This shows the huge size of the total market. Even after the launch of facebook advertisement program and various other platforms in a similar niche, the Google has retained its top position in online digital marketing segment. Though many companies use facebook advertisement for the brand awareness campaign, but still as far as brand reach is concerned, they often prefer Google Adsense program.

The advantage of using Google adverb program over facebook advertisement is that it targets potential customers according to the keyword-based advertisement. Google being the top used search engine provides a vast opportunity for advertisers and publishers to thrive their businesses in its keyword segment. For next few decades, the technology is likely to sustain and vibrate. In that context, an individual must look forward to these opportunities as a panacea for a successful career.

For further queries and related information, you can approach the Professional Experts at CareerGuide. Hope this will help you!