Both young graduates and seasoned professionals can find plenty of chances and career opportunities in the field of public relations. If you’re considering a career in public relations or PR, knowing what types of employment opportunities are available will help you make a more smart decision about your future career.
We have described public relations and list ten different sorts of public relations or PR careers in this post.
What are public relations?
The deliberate management and broadcast of company or client information to the public is referred to as public relations. Employees in this field work to maintain a positive image for their organization, customer, or clients.
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They want to create good ties between the general public and their clients. Education, marketing, the entertainment industry, and advertising are just a few of the fields where public relations jobs can be found.
10 types of public relations jobs
Several distinct sorts of professions exist in the field of public relations, spanning a wide range of industries and different skill levels. Consider and read about the specific type of public relations career you’d like to pursue before you begin your job hunt.
Here are the following 10 types of public relations jobs that you can choose from:
Public Relations Intern
PR interns assists in the execution of a company’s public strategy. They compose press releases, create compelling content, and assist with a variety of administrative tasks. The National Average salary of public relations interns is $28,205 per year.
Social media specialist
While many businesses or corporations consider social media specialists to be an extension of the marketing field, they also perform public relations functions and responsibilities. Through careful study, social media specialists build and implement social media strategies.
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They generate online content and distribute it through a company’s or client’s social media platforms like Instagram or Facebook on a set schedule. To better represent a company’s brand, image and provide them a more good public image, they also analyze data across numerous social media platforms, run paid commercials, and manage social media campaigns. The nation’s average salary is $37,094 per year.
Public affairs specialist
On behalf of their agency, public affairs specialists contact the media and government officials. They develop material or content to market their agency’s services across multiple platforms and channels, such as websites and news releases, as agency leaders. Specialists in public affairs also respond to media and public queries. The National Average salary is $45,410 per year.
PR assistant
Assistants assist the public relations or PR department of a corporation. Answering the phone, putting together press kits, assisting with the formulation of marketing campaigns, and monitoring their firm or client’s social media material are just a few of their responsibilities. The national average salary is $46,368 per year.
Community Relations coordinator
Community relations coordinators aid in the development of a company’s community ties. They plan and implement community outreach activities and programs, represent their client or organization in public and analyze the requirements and expectations of the general public. The National Average salary is $50,099 per year.
Public relations account executive
Account executives in public relations work with a variety of clients to promote them to their target audiences. They create press releases, pitch press releases, and feature ideas in addition to cultivating relationships with their clients and maintaining their employer’s image. The national average salary is $51,828 per year.
Publicist
Publicists help their clients get the desired media attention. They are in charge of campaigns as well as handle the social media accounts of their companies or clients. Publicists also write press releases and manage media relations daily. The National Average salary is $54,858 per year.
Social media strategist
Social media strategists or experts provide content for their clients’ social media platforms and establish social media strategies. They create and schedule material or content ahead of time, making sure that all of it is aimed towards their client’s target demographic and audience. The national average salary is $56,814 per year.
Crisis manager
Not only do crisis managers deal with government difficulties, but they also deal with situations that could jeopardize a company’s brand image and reputation. In the case of an unexpected outcome, they immediately design strategic alternatives and develop implementation strategies.
In essence, they develop a reaction to a severe threat that a company might encounter or face, such as a product failure or a security breach. Crisis managers also manage a team and delegate responsibilities for the same. The National average salary is $57,366 per year.
Public relations manager
By informing the public about their programs and accomplishments, public relations managers help their firm or client maintain a positive public image. They develop a marketing communications strategy, respond to media inquiries, and pitch stories to the media. Professionals also put out media kits and organize press conferences. The national average salary is $61,937 per year.
