As technology becomes central to our lives and vocation becomes increasingly dynamic, there are few career paths as promising as search engine optimization (SEO). SEO is the process of creating web content like web pages, blogs, and more to land high up on search engines with optimized copy and publishing techniques. Using keywords, metadata, and hyperlinks, SEO lands companies and other entities high up on the pages of Google and Bing. Needless to say, it is the engine that drives our economy. Read below to see exactly why SEO is a promising career path.
Search Engines are Used for Everything
Search engines like Google and Bing are used for just about everything these days. Our lives are improved by them, but they also hold the keys to personal information and the power to determine who sees that information. Whether it’s to search for a local restaurant, to find a video, or for when they need help with something, search engines are the go-to service for our society.
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SEO can facilitate any field by helping them land high up on search engines with simple keywords that represent the collective entity, business, artist, or just about anything else you can think of. SEO for tax preparers provides a way for the average person to receive help with their taxes. It helps mothers find tips about parenting. Search engines are ubiquitous and aren’t going away anytime soon.
Enables Pivots, Refreshes, and Re-branding
SEO is fascinating in the way that it can take anyone and anything from obscure to mainstream just by implementing a successful strategy. For example, say if your company is rebranding and wants to give its website a refresh. They hire a marketing team to start a new blog about the business that they’re in.
All of a sudden people are referring to the information and with consistent SEO content, they make it to the front page of Google. All of a sudden people are clicking on their website when they type in those specific keywords. The power that is behind a concerted SEO effort is huge. It takes more than one person to get the job done, but in the grand scheme of things, it is one of the best ways to get noticed.
Advance Businesses, Advance Careers
When you have had a successful SEO campaign that changed the game for the business, you go from just your average marketing department to a team that can really get things done. While the success may or may not come again, the internet is finicky after all, people can raise the status of their careers with an SEO breakthrough. Companies don’t usually understand SEO but they understand sales. Since the field of SEO is dynamic, ever-changing, and still becoming the foundation of digital marketing, getting into the job now may yield results for advancing your career in the future.
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It Is Versatile
Employees of digital marketing can work in just about any field as long as the business requires it. While there are a lot of companies that haven’t adapted to the digital marketing model, every business will be forced to in the end. It has an impact that goes far beyond traditional marketing practices. Digital marketing is still evolving. It is still forming. You might not be particularly interested in SEO, but you could for a company that you are interested in. With the job being so dynamic and useful to many types of businesses, you have the chance to work in many different types of environments.
Pandemic-Proof
Despite all of the uncertainty and hysteria of the COVID-19 pandemic, digital companies and marketing firms have increased their budgets. They need talented individuals to do the jobs of managing content, writing blogs and website copy, as well as doing research on analytics, keywords, metadata, and all the emerging facets of this industry. It is a digital space that will continue to grow as time goes on.
SEO is a promising career path because it has shown that it will be a part of our lives for a long time. Until something comes along to change the extremely successful business model that search engines have developed, we will use SEO to promote ourselves, market our brands, advertise our products, and get eyes on our websites. If you’re interested in how it all works, SEO and digital marketing just may be for you.
