YouTube is a very popular platform for the collection of all kinds of music, art, dance, education, and all sorts of videos. It has a variety of content ranging from kids’ videos, games, movies to financing and exam preparation videos to stand-up comedy videos and motivational videos. You name it and you can find it.
YouTube is also a platform using which you can earn as a content creator as there is an audience for all kinds of content you can create content of your liking and interest. YouTube is certainly seductive as a career. Access to a global audience and the alternative of pursuing your interests with creativity lets you explore yourself and experiment in all fields of your choice.
WAYS TO EARN MONEY ON YOUTUBE
After you have established your channel and have a decent amount of subscribers, you’ll get an option to become a partner with YouTube as YouTuber. This allows you to earn by letting YouTube add advertisement in the beginning and between your videos. So every time someone sees that featured video you earn some amount of money.
After having a good amount of users in your fan base you get offers from brands for collaborations. In these collaborations, you will have to promote their product in your videos. In exchange, you will get some fees and other added benefits.
It is also common for YouTubers to collaborate with brands to come up with their own line of merchandise. This includes T-shirts, pens, makeup and beauty products, clothing lines, etc. This is a great way to promote you as a brand while simultaneously generating revenue.
HOW TO START YOUR CAREER IN YOUTUBE?
Making a career out of YouTube is not about coming up with a single viral video and getting popularity and fame rather it requires careful content development, distribution, and promotion to be sustainable.
You can start by choosing a genre for your channel, as I mentioned above you have an audience for all kind of content and so it’s totally your choice which audience to target. You can stand different by trying some different kinds of creativity as there is a lot of competition to get more views and likes, so you can choose a unique style for your channel. Try and use the best quality camera or mobile phone whatever you are using to make clear and good quality content. You cannot just shoot a video and upload it and as just starting your career you cannot afford to get highly paid professional editors, so try and practice to improve your shooting/editing skills. Know your audience i.e. try to understand your audience’s mentality and liking and so improvise as per their interests to get more share and views on your content. You can now put your social media to some useful work, promote your content by sharing it on all social media platforms possible to increase the reach of your channel as most of the teenage audience can be found more active on platforms like Instagram and Twitter.
Right Skill = Bright Future
ADVANTAGES OF BEING A YOUTUBER
The first and the foremost advantage of being a YouTuber is that you are not bound to do a 9 to 5 desk/clerical job; it’s your channel and totally your will on how much time you want to devote to your channel and content. It allows you to explore yourself and follow your passion and likings.
Another advantage of being a content creator on YouTube as YouTuber is that you don’t require any kind of graduation or minimum qualification to start your channel, there is no age bar as well, so you can willingly start your channel at any age you want.
You don’t need a proper office for making your content, depending on your genre you can easily choose any location you like and shoot a video there, for example for gaming and vlog videos you don’t need a proper studio to make your video, it can be any place you like.
Since it’s your own channel, there is no one to give you deadlines or order you. Of course, you need to respect your audience and fans and need to provide them with content but you can work totally at your pace, even the audience connects with the creators and understand if you are not able to deliver video due to any issue.
Everything is good and bad in its own ways, so there are some cons to being a YouTuber as well.
DISADVANTAGES OF BEING A YOUTUBER
The most important con of becoming a YouTuber is to bear the cost of production, in the beginning, you don’t have a fan base ready for you so you do have to invest on camera, and then for proper competition, you may need to get better editing and studios sometimes. All this costs a lot.
There is no set amount of time it takes to be able to support oneself on YouTube. Some people take years, others take months, and some don’t get to that point at all. If you are looking for a clean, safe, or reliable career path, becoming a YouTuber is not the right choice for you.
You get as much criticism as you get love maybe criticism is more than love you get on the platform. You need to have very thick skin to tolerate all negative and hate comments and continue.
It is not like you make just one video and your work is over, you have to be consistent and engaged with your audience so that you don’t lose your subscribers and their support.
Many YouTubers face questions about their love life, their family, their friends, their mistakes, and other invasive questions, even when their channel is not a lifestyle vlog or personality-driven. YouTubers are often stopped in the street, or more troubling: followed, stalked, and harassed in their home. So as a successful YouTuber you lack privacy.
Right Skill = Bright Future
CONCLUSION
This article provides you with information about how you can start your career on YouTube and what are the pros and cons of being a YouTuber. I hope you get a fair idea about your career on YouTube.
By: Nupur Bhagat
