What are the common myths about Public Relations Executives and their work?

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RE: What are the common myths about Public Relations Executives and their work?

Preeti Taneja

Dy. Manager Education & Counselling, Welspun India Limited

Chandigarh

Public relation is an important area in the field of mass communication. It promotes better understanding between an organization and the public . All types of organizations whether educational , social. political or government need to practice PR to meet their objectives and goals. The function of PR is to act as the communication link between the client and the public. The PR specialist has to present the client 's image in a way that infuses credibility and confidence in the public. PR professional is expected to be expert in the use of the media of communication. In communicating the right image of the client they have to use the media effectively. They research public attitudes and opinions and assist in the framing or reviewing of policy with the background of the result or findings of the research. After doing such task they handle communication of the policy to the public

. In the process of communication they have to keep in mind the message to be conveyed, the objectives for conveying it, the audience to be targeted and the medium through which the message will reach the target audience most effectively and precisely.They should have an exceptional ability to get along with people of all kinds, a lively and enquiring mind, self confidence ,adaptability , an open mind, ability to speak and write well , ability to persuade and convince,, enterprise and initiative , good news sense, sense of salesmanship, tact, a calm temperament, imagination, ability to communicate effectively in a given regional language and English and an unbiased approach. Familiarity with word processing, office and communication technology is of utmost importance. Public relation consultant must have the ability to understand people and what motivates them and have the ability to get on well with people from diffrent backgrounds. An aspirant keen of making a career in public relations can pursue a post graduate diploma in public relations or masters in mass communication after completing graduation in any stream

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PRIYAMVADA AGARWAL, is a proficient career consultant, educationist & test-prep trainer from Kolkata, who has been shaping the lives of her numerous students since 2010. A graduate in Arts from Calcutta University and a certified Post Graduate under Cambridge University, Priyamvada is also certified by the British Council for IELTS – Academic & General Module, by ETS (Education Testing Systems, USA) for TOEFL & by the Pearson Group for PTE. She is on the Global British Council UK Agent Directory and is also affiliated with quite a few Indian training institutes. Apart from the IELTS/TOEFL/PTE/GMAT/GRE/ACT/SAT training that she imparts, Priyamvada is an extremely sought-after trainer for courses on soft-skills development, English speaking, English grammar, personality development, communication skills, interview abilities, English for use in Business, English for the purpose of immigration, confidence building and overall profile enhancement. Over the years, Priyamvada has interacted with and trained thousands of candidates for IELTS/TOEFL/PTE and Verbal section GMAT/GRE/SAT/ACT. She has also been providing soft-skill & life-skill training to innumerable people through the skill-enhancement workshops that she conducts in MNCs, Private Firms and leading Colleges. Priyamvada is also involved in many CSR and community service activities, especially in the field of skill-development, transforming into reality - her strong belief in empowering individuals through capacity building and increase in social awareness, while developing communication skills. Priyamvada believes that that empowerment of women can happen only through education and more so when such education is aimed at developing life-skills. She is an avid reader and strongly believes in work-life balance drawing inspiration from the people that she meets and interacts with as she travels the world.

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What are the common myths about Public Relations Executives and their work?

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