Moumita Sen

What are the main work and responsibilities of a Marketing Manager?

looking forward to get all the details

by Moumita Sen
3 answers
| Share :

3 answers

RE: What are the main work and responsibilities of a Marketing Manager?

Deepak Rana
Deepak Rana
Verified Career Expert
Author: Sky Beyond the Clouds
  • Kangra

Below is the list of the main work and responsibilities of the marketing manager:


1. They have to conduct meetings with the senior management team in order to plan the marketing events and activities for the future and also to discuss the recent performance of the marketing plans that were devised and implemented earlier. The marketing manager has to present the report and explain the various aspects of it.

2. Once the plan is ready, the marketing managers have to work on it. They devise the strategies based on the information and data collected by the data analysts. The marketing plans are developed after a series of discussions with the senior leadership and the marketing team and then they are ready to be implemented.

3. Throughout the marketing campaign, marketing manager has to ensure that everything is right on place and things are going fine. They have to manage the resources well and ensure the success of the marketing event. They are responsible for this whole process and therefore cannot afford to make mistakes or be lenient about it.

4. Marketing managers have to manage the people working under them. Managing the human resources can be challenging at times and therefore they have to be very careful about it. They need to ensure that every person is working nicely and at the same time is getting satisfied with his or her work in the project.

5. Marketing managers have to meet their clients and the prospective clients quite often. These meetings are really important from business point of view and therefore they are required to be at their best behavior in such meetings. They have to have the right communication skills so that they can mark their impact on the clients and be able to express their plans easily.

Therefore the role of marketing manager is quite wide and they have to carry a number of responsibilities That is the reason they are often quite busy in their schedule and have a lot of work to do in their day to life.

RE: What are the main work and responsibilities of a Marketing Manager?

Apurva Kumar Pandya, PhD
Apurva Kumar Pandya, PhD
Verified Career Expert
Consulting Psychologist
  • Delhi

Thanks for putting up your query.

I am sharing responsibilities of Marketing Manager in general; however, specific roles and responsibilities slightly vary from business to business.

Key Responsibilities or Marketing Managers are as:

Managing budgets
Developing guidelines and marketing planning
Developing the marketing strategy and its execution
Making customer focused decisions
Identify new business, design product distribution strategy
Understand market, product/service demands, and potential customers demand by market research
Customer relationship management
Managing agencies/stakeholders and ensuring relationship
Ensuring timely delivery
Evaluation and assessment of progress

Marketing role is wide, critical and target oriented. Marketing Managers require to have skills such as strategic thinking and decision-making skills, time-management, people management, and communication skills.

Hope this information is useful and help you make informed career decision.

With Best Wishes,
Apurva Kumar Pandya, PhD

In order to post replies to the question: "What are the main work and responsibilities of a Marketing Manager?"

Post Reply

Latest ANSWERS

I am in 11th std state science and have been attending state tutn classes for a year now. I really want to do jee but we don't have enough money to afford those classes. I am deeply concerned. Pls help

Dear Prasanna, If you have the will, there is a way. Be thorough with NCERT book. Practice cracking MCQs. There are umpteen examples who have succeede .. read more

Professional courses after bsc medical (botany , zoology, chemistry) related to the field

Hello, Thanks for Asking..!! If we talk about professional courses, then there is no plenty of career opportunities for science students. Take a look .. read more

DOING,12TH CONFUSED OVERALL,WHAT TO DO FURTHER

Dear Aspirant, It appears that you have opted for Arts/Humanities stream after 10th and now you are not able to decide what you can do after 12th Arts .. read more

I am a cl 12 scien students.i have leadership qualities and having been managing responsibilities in school.....for my future I would pursue B.tech (mechanical) and then MBa.......( i will surely do MBa)...could u

Dear Aspirant, Having leadership skills without experience does not have value. It is really nice to see that you are thinking about your career and a .. read more
Most Popular

If I start as a Computer Engineer, where should I see myself after five years, given that I keep working in same field?

Hi Swarali, Good question! In 5 years time; if you are working for a large Computer organization; You are likely to end as one of the following; 1. Sp .. read more

Do 12th board marks have any importance in jee mains

Hello, Thanks for Asking...!!   The Union Ministry of Human Resource (HRD Ministry) has decided that Class XII marks will not be a factor for det .. read more

I want to become a Bio Technologist. What is the eligibility criteria for that?

To become a BIO Technologist, Take a science in a high school: You have successfully completion of 10+2 in science After you can opt the graduation co .. read more

What are the off-campus placement opportunities for a Electronics & Communication Engineer student?

being as an engineer there are lot off opportunities , first of all you make a point where you want to build your career 1. software testing 2. softwa .. read more