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Below is the list of the main work and responsibilities of the marketing manager:
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I am sharing responsibilities of Marketing Manager in general; however, specific roles and responsibilities slightly vary from business to business.
Key Responsibilities or Marketing Managers are as:
Managing budgetsDeveloping guidelines and marketing planningDeveloping the marketing strategy and its executionMaking customer focused decisionsIdentify new business, design product distribution strategyUnderstand market, product/service demands, and potential customers demand by market research Customer relationship managementManaging agencies/stakeholders and ensuring relationshipEnsuring timely deliveryEvaluation and assessment of progress
Marketing role is wide, critical and target oriented. Marketing Managers require to have skills such as strategic thinking and decision-making skills, time-management, people management, and communication skills.
Hope this information is useful and help you make informed career decision.
With Best Wishes,Apurva Kumar Pandya, PhD
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