In the manifold of tested digital marketing methods, email campaigns generate the highest return on investment, averaging about $36 for every $1 invested. It is a traditional concept yet overwhelmingly efficient in providing unprecedented reach and high lead conversions. However, email addresses are effortless to falsify, altering the apparent positive results of email marketing campaigns.
Dealing with non-existent and useless email addresses can severely impact your online marketing metrics, not to mention the devaluation of your brand image and ROI. Email validation is a real-time verification of the legitimacy of acquired email addresses before initiating email marketing campaigns. Here are email validation techniques worth considering for improved online marketing ROI.
Email Validation Tool
Email validation service providers feature digital tools designed to automate the process of verifying email addresses. An example is Emailvalidation.io. This email validation tool applies a blend of techniques such as spam trap checks and string pattern matching to verify the existence of an email address. You also get to check the deliverability of emails to multiple addresses in real-time.
Regular Expressions (Regex)
Regex is the definition of a search pattern using a string or sequence of characters in a specified text. The basic assumption is that email addresses identify with a rational expression that includes the use of the character ‘@.’ Therefore, the regex technique scans for the presence of the character ‘@’ to validate its legitimacy.
However, regex is only a pattern identifier that does not consider other crucial factors, such as the existence of a domain. Provided the ‘@’ character is present, regex considers such email addresses valid.
Real-Time Application Programming Interface
Real-time APIs provide up-to-date information from sourced datasets. In email validation, APIs allow you to scan email addresses to validate as they appear. Every time a new email is added to your database, real-time APIs verify whether the address exists and is useful before sending out prompt email campaigns.
The other benefit of this technique is that APIs are built to dispose of any falsified email address from the time of registration. This means that individuals entering non-existent or fake addresses are barred from the service from the start. As a result, real-time APIs ensure that your email listing consists of potentially convertible leads.
Bulk Email Validation
This technique applies to a scenario where you have unverified email addresses in an active database. It is the best way to remove invalid, useless, and unwanted addresses existing in your contact list. This lowers your email bounce and spam rates, consequently increasing your return on investment.
You can use bulk email validators or SMTP verifiers to check your contact lists in a single batch. This should help check the validity of domains, email formats, and mail exchanger records.
Domain Verification
An email domain is a string of characters following the ‘@’ symbol in an email address. It typically signifies the service provider to your email address. The purpose of domain verification is to check whether a domain is active, valid, and properly set up. Sending messages to an unverified domain only means that your marketing campaigns are ending up in some spam folders somewhere. On the other hand, verifying domains improves your email deliverability for a higher ROI.
Email List Cleanup
Cleaning your email list is an easier way to maintain a high email engagement and lower spam rates. The process of an email cleanup involves eliminating duplicate, invalid, and fake addresses from your contact list. This also helps identify unsubscribed and dormant contacts while redirecting your marketing campaigns and resources to the right recipients.
Double Opt-In
In email marketing, a double opt-in is a signup system where a user registers their email for an online service and then confirms their validity by clicking a link sent to the provided email address. In this case, where a wrong or falsified address is used, confirmation links are not issued, disconnecting such users from future marketing campaigns.
While the process verifies the usefulness of an email address, it also helps in improving the interest of a user in a service. In most cases, doubt-in users are more likely to subscribe to newsletters and generate more leads compared to single opt-in users.
Healthy Mailbox Routine
Email validation standards are always changing, and there is no limit to the effectiveness of practices viable at a given time. By running healthy mailbox routines, online marketers customize an email validation procedure that keeps up with technological advancements at lower costs.
To Wrap Up
In online marketing, emails are the cornerstone of effective marketing campaigns. By establishing solid email validation procedures, businesses and digital marketers can increase the deliverability of their email messages and optimize returns. If your contact list contains valid, active, and subscribing emails, you are on a path to high lead generation and conversions.
