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Technology, and its evolution, has probably been a constant in your life for longer than it hasn’t. When you stop to consider all of the ways your everyday life has changed with the introduction of the conveniences technology offers, you’d be hard-pressed not to use it to your advantage. 

If one thing has been proven by the advancements on the automated front, bigger is not indicative of better. If you are unsure if that’s accurate, think of how cell phones and televisions have progressed over the years. It seems to be a pattern of better quality results in smaller devices. Once upon a time, television was a substantial piece of furniture in a room but now they can be put neatly out of the way thanks to smaller units neatly put up and out of the way on tv mounts

Just as technology has changed in your personal life, it has morphed the business world too. Thanks to artificial intelligence, many businesses are able to work smarter instead of harder. New and advanced tech is not just something to be used by the biggest firms with the most generous budgets; small businesses are able to reap the benefits of advanced automation too. 

Importance of Keeping up With Changing Technology

The majority of business executives agree that the single biggest external challenge they face is keeping up with changes in technology. It is important for businesses to realize that prioritizing staying up with changes in tech should be a core function. Not having the education or experience will keep your company from being agile and allow your competition to get the upper hand. 

How Technology Helps Small Business

Running a small business, especially when just starting out, is extremely time-consuming. You find yourself being pulled in countless directions trying to get everything as it needs to be. This is the perfect example of how IT can help your business run more smoothly with less of a drain on your resources and time. 

How Tech Helps Small Business: Importance of Keeping up With Changing Technology


Setting up and creating a logo to brand your business, can be fairly painless and straightforward. 

However, when you think about adapting said logo to accommodate several different sizes and layouts depending on the media, that can be very time-consuming. When you consider how demanding so many different tasks are on your time, this would be a prime example of how tech can help you save time and effort. 

Branding: Importance of Keeping up With Changing Technology


When it comes to the countless documents and power points you will need to facilitate setting up and doing business, making those original documents can be both painstaking and a huge drain on your time. A quick search on the internet you can locate templates for just about any type of document you could ever need.


Using email for both communications with customers and marketing efforts, there are some phrases that will be repeated in both. Rather than using the extra time to retype the same phrases that are repeated time and time again, consider using the functions of your email. Outlook and Gmail both allow you to save blocks of text to insert as and when needed, instead of having to retype them.


Project Management

When team projects require several different team members to coordinate and share information, miscommunications can cost precious time, money, and resources. To avoid such setbacks, consider using project management software to allow all members to stay on the same page, access a collaborative calendar, and know exactly where you stand in the project.

Project Management

As a business owner, there are several draws on your time and attention. Make the most of the tech available to you to eliminate arduous tasks and save time.

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