In every organization, whether corporate or not, private or government, explicit or implicit, the public relations officer, usually referred to as PRO, was also common in a period of time itself from inception. However, this specific job takes place between the periods of the Rajas and of the Maharajas and also from the times of Lord Rama and Lord Krishna when they sent their own Duta into other empires such as Angad was sent by Rama to achieve peace through the release of Sita without struggle.
The position of Duta and PRO’s today has changed more with the advent and cosmic consciousness of just about everything. PROs ensure internal corporate continuity through the maintenance of a consistent network of contact between the management and staff. Its main goal is to enhance communication networks and to develop new ways of building a two-way level of knowledge flow.
Public relations have developed as a career choice as many private or government firms and institutions felt the need to sell their products, services and facilities. It’s the public perception that has become critical to all organizations and influential individuals in the times of competitiveness and sales of similar goods and services. The position of an expert in public affairs becomes important when the right, timely transfer of information will help save the organization’s face. Public relations is widely used in terms of job openings for product advertising, business advertising, improved relationships with the government, publishing corporate media like newsletters, newsletters, employee magazines, etc.
A PRO must be updated on current facts to be communicated to the public in order to exercise its responsibilities extremely efficiently. You need outstanding communication skills, both spoken and written, so you have to speak with clarity and simplicity. It requires an efficient personality and the ability to work together in an organization and outside it. A PRO should always be courteous, as he must operate under pressure or challenge. An organizing skill is also required as seminars, workshops, exhibits and public events can be organized. He must trust himself and be far-sighted. He needs to consider and take actions that are suitable for human psychology.
Younger folks with a drive and ability to work hard will both get income and happiness and easily gain high places in this career. However, in order to achieve such a high level, one must work hard and have the basic conceptual knowledge in this field. There are various short and the long modules to be undertaken for this purpose.
Eligibility Criteria for PRO
A Bachelor’s program in any degree is ideally necessary for the fields of social sciences, the liberal arts and humanities.
Skills required for PRO
- Time management
- Creativity
- Teamwork
- Customer service
- Patience
- Communication
- Problem solving
- Literacy
- Interpersonal skills
- IT
- Attention to detail
- Organization
Job Description of PRO
His main task is to have a clear picture of the organization in which he works. It is responsible for presenting the organization with its networking abilities and influence to the public and other governmental and non-governmental organizations.
Average Salary of PRO
As for the beginner, public relations officers should expect almost Rs. 25,000 to Rs. 30,000. You can receive Rs. 50,000 a month and more after acquiring work experience.
Scope for PRO
In both private and public sector organisations, huge job opportunities for PRO are open. Job prospects in this area rely on the field of speciality of a person. Employees of business, public, government, tourism, hotels, banking, other financial institutions, private advisors and so forth are available for public relation officers.
Steps for becoming PRO
- The interested applicant must participate in a public relations entry examination by different institutions offering diplomas as well as post-graduate diplomas. Most courses have a period of 1 year. In addition to that, short certificate courses are also available. However, some colleges also accept marking based on the percentage of the score secured in the class.
- Just after 1-2 years of study all the important elements, such as methods and techniques for public affairs, management, including business development, reporting, stressing press releases, initiatives, Annual Reports, documents, speeches and related material, digital art and desktop printing and computer graphing, are discussed.
This was all about how you can make a career as Public Relation Officer.
By: Poorva Avinash Meshram
