You are already a writer. You have published a book, and you need people to know you and your literary work, but you must also have a good reputation and enjoy good prestige. Your public must see you as a reference. When your name rings out, you must be recognized and recognizable, and branding comes into play.
But let’s go further and give you 5 proposals of concrete actions to boost your image as a writer. These are not general tips that you will find on any blog or website. They are concrete actions that will greatly help you and have made real writers famous. Indeed, their action is not immediate, you have to spend time, but they are effective branding actions for writers that, if you execute with coherence and without stridency, will make your prestige as a writer grow. Let’s start with the branding actions.
1. Look for a media close to you and propose to collaborate with them.
If you look at well-known writers, in addition to writing books, almost all of them have an opinion column in a newspaper, participate in radio and television talk shows or collaborate in some way with the media. It is true that reaching the national media is a limited territory for those who sell the most, but there are many other possibilities. Surely in your city there is a small radio station, a weekly newspaper or a magazine with which you could collaborate with some opinion space or a section on books. As they are small media, they do not usually pay for these collaborations, which will mean visibility. People will start to know you by reading or listening to you, and also, these media have their community in social networks in which you will also have diffusion.
2. Take quotes from your book and publish them on social networks.
The phrases of writers move a lot of traffic on the Internet. You just have to put the word “writers” in Google, and immediately you will see phrases of writers, the public searches for them, links them, shares them, and if you can get a dozen good words will be an essential boost.
But be careful, you must select the phrases well. It is not enough to open the book and choose something at random. The terms of successful writers are usually the most original, witty, and thought-provoking.
3. Participate in Facebook groups.
Facebook, it is the most popular social network. There is an essential tool to spread part of your work and your publications, such as Facebook Groups (there are also Facebook groups for writers). However, you should use them correctly and with contributions that constantly enrich the group’s content. It should not only promote your book, it can be opinions, news, and quotes from other authors, and it is also good that you comment on what other writers write.
Some groups that may interest you are:
- Books and Coffee.
- Books, authors, music, movies, and coffee.
- Love, books, and coffee
- Writers
- Writers, poets
- Writers united
And many more, you just have to look for them, also look for groups in your city or region, as it is interesting to make yourself known in your nearest community.
4. Boost your Twitter and Instagram accounts.
Twitter and more and more Instagram move a lot of people. The application is quite intuitive. You will have to enter it into your Twitter account. It will analyze your audience and publications and propose a series of actions. On the one hand, it presents posts and images on your topic that you can share. It will also invite you to follow the accounts of other writers, bookstores, and publishers. You can follow people who use your hashtags and unfollow people who do not follow you or have inactive accounts.
Logically it is a work in progress, but little by little, your community will grow and become more active since you will start to move among the public of the topics you are interested in. Many writers have mounted a big lie on Twitter regarding their number of followers, as they are bought bots that do not interact. You should not obsess about the numbers. The exciting thing is to generate activity.
5. Create an email marketing list.
This fifth tip is the most complicated of all, but it is the most effective in increasing the sales of your books if you know how to do it correctly and think in the long term. First of all, an email marketing list is a directory of emails to which you can send messages offering content, products or services. But of course, you need that person’s permission to include an email in your list. To do all this, some programs manage it, we recommend the one that is the most used worldwide, Mailchimp. To write a letter, you can use Paper Help writing service as well.
By creating an account in this email marketing manager, you can generate a form to put on your blog or your social networks where your visitors can enter their email to receive the news you generate. It is free for up to 2,000 email accounts. Through this program, you can also write emails, send them to all users you have on your list, or even leave it programmed, it is quite customizable, and you can select from numerous templates. In addition, you will know who opens the emails and the users who click on the links
Once you have your email marketing list set up, you should know that it should be used in the right measure and with useful content. No one likes to receive advertisements for the same book daily in their email. Email marketing is effective when you do it punctually (for a writer, once a month, every two months would be fine, or simply when he has a launch) and also offering helpful content, that is, not selling your book directly, you can send them an article on an interesting topic, an unpublished story or the first chapter of your book and that this will serve as a hook to buy your work.
In conclusion:
Branding does not usually make you sell books like hotcakes overnight, but it is a way to make yourself known, increase your visibility, and gain prestige as a writer. Besides, maybe not with your current book, but for the next release, you can see how your numbers are improving, so it is always interesting to expand your community. To do this, there is nothing like being authentic, communicative, participative, and always modest.
