Table of Contents
A listening ear and a guiding voice: school of broadcasting and communication
The world of millions of stories that are yet to be discovered and informed to the general public needs the echoes of wonder i.e., the journalists. Media being the fourth estate of this country holds an indispensable place to create, speak and globalize the news. The news that never sleeps, every second of the hour should be devoted to echoing the happenings.
Speaking of journalism, the institutes associated with it broadens the experience of the field with the real world. The aspirants ready to break the world with big breakings every second must be guided well.
A journalism institute paving your way through is named as school of broadcasting and communication-based in the city of dreams Mumbai. Also, it is an affiliated study centre for “Makhanlal National University of Journalism and Communication” which is prominently known for being Asia’s first Journalism University.
Mentoring is a brain to pick, an ear to listen, and a push in the right direction” said John C. Crosby is what correlates with this institute immensely.
It is proclaimed to be the grooming students with exquisite media skills and not only traditionally but the high tech modern equipped techniques used in media channels. Subsequently, the DIY practicals and industry collaborations are the highlights of the institute. It is claimed to be the first and the oldest media school and is the only institute to be at the behest of India’s former prime minister, Rajiv Gandhi. It is affiliated with the Makhanlal Chaturvedi National University of Journalism and communication, with India’s Vice president as its chancellor.
Not just one but many established personalities are associated namely the chief minister of Madhya Pradesh is the chairman of the general council i.e., the supreme decision maker. Their prestigious council involves a member of Rajya Sabha, Chairman of the Press Council of India, ten members representing different states of the chief ministers, and five representing five Indian languages.
The institute that is privileged under their guidance is rather presumed to be enlighting aspirants with great mentorship.
The institute offers bachelor’s degree courses, Master’s degree courses, Diploma Courses, and Short-Term Courses (MP Police).
As every expert was once a beginner, a degree of bachelor’s will help you pave your way by promoting communication education that leads to modern, ethical, and creative media practices with a positive impact on the individual, industry, and society.
TABLE OF CONTENT
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S.NO |
THE TOPICS |
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1. |
The curriculum |
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2. |
The admission process |
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3. |
The Alumni |
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4. |
Journalism VS Mass communication |
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5. |
The Infrastructure |
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6. |
The Achievements |
The Curriculum: school of broadcasting and communication
The curriculum is meant to be designed to engage students in human behavior, human psychology and sociology, and other such dimensions accompanying regular media subjects.
The BA in Mass Communication posses six semesters over three years. The degree focuses on basic skills of communication and illuminates them to create, produce, present, and deal with media dynamics following high standards of media organizations, NGOs, and others.
The Bachelors of Mass communication inculcates subjects such as Science of Communication-1, Sociology, Basic Computer Application, English, and Open Elective (To be decided by the university) for the first semester.
In the second semester, the subjects are as follows Science of Communication-2, Computer for mass media, Psychology, Environmental Science, and Open elective (To be decided by the university).
The third semester introduces History of Print and Electronic Media, Political Science, News Writing/Print production, Hindi – 1, and Open Elective (To be decided by the university)
The fourth semester acknowledges Reporting and Editing for print Media, Economics, gender studies, Media and/or New Media and Online Journalism, Communicative English, and Open elective (to be decided by the University).
The fifth semester enlightens a ray of light for Reporting and Editing for Electronic Media, Development Communication, Advertising/Media Business Management, Hindi -2, and Open Elective.
The sixth semester concludes the curriculum with Communication Research, Media Law and Ethics, Public Relations /Media, Society and Culture, Non-Linear Video Editing, and Open Elective (To be decided by the University).
The students who are inquisitive about what’s next after a bachelor’s degree.
The school of broadcasting and communication has it all planned for you when it comes to a degree of master’s. The institute bestows you with different courses such as M.A. in Mass Communication, M.A. in Broadcast Journalism, M.A. in Advertising and Public Relations, and M.A. in Journalism.
The institute also has a category in short-term Courses where they enlist you with the following:
- Be a Mobile Journalism (Workshop)
- Mobile Journalism (Long Term)
- Documentary Film Making (Long Term)
- Television and Film Production (Workshop)
- Film and tv Production (Long Term)
- Journalism and Reporting (Workshop)
- Reporting (Long Term)
Let’s roll into the admission process to school of broadcast and communication
Step 1. Visit the link for the admission form
https://www.sbc.ac.in/assets/download/Application%20Form%202022-23.pdf
Step 2.Comply it with personal details and with your photograph.
Step 3.Construct a demand draft in the name of ‘School of broadcasting and Communication, Mumbai from your nearest branch or send it via Google pay/bank transfer.
Step 4. Email the application form compiled with the receipt of R.s. 500 attached at [email protected].
Step 5.After submitting, you will be receiving a confirmation email including the date for entrance and personal interview.
Step 6. Exception for the graduated ones – they will not have to appear for the entrance exam and will directly be appearing for the personal interview.
Step 7. Payment of provisional fee i.e., an amount of Rs.20,000/- to confirm your admission.
Step 8.At last, you will be enrolled with a confirmation letter of your admission.
‘Meet the media magicians of school of broadcasting ad communication’
Taking the legacy ahead, these gems engraved milestones with the right vision and mentorship, the ones who entitled their names forever by getting into renowned media organizations are inspiring millions today.
Take a look at the names
- TIMES TELEVISION NETWORK – VISHNU PILAI (Editor)ETV NEWS (ODIA)- SWATI SMITA DEY (Senior News anchor)
- BALAJI TELEFILMS – PRAKRUTI DANG (CREATIVE)
- AAMIR KHAN PRODUCTIONS – VIDHI MISTRY (ASSISTANT DIRECTOR)
- SHEMAROO ENTERTAINMENT LTD – CAMELLIA KHASTGIR
- NEWS 24 – VARSHA THAKUR – NEWS REPORTER
- BOLLYWOOD BUBBLE, ZOOM TV – ABHISHEK SINGH (CORRESPONDENT, SENIOR EDITOR)
- MTV UNPLUGGED – IRFAN SHAIKH – ASST DIRECTOR
- NDTV, ABP NEWS – SHILPA RAJPUROHIT-INTERN REPORTER
- ABP MAHIJA – ASHWINI UJWALA RAVINDRA MAHAPADI – REPORTER
JOURNALISM VS MASS COMMUNICATION
The spirit of inquisitiveness around these two terms has been speculated through the ages. Does the question hold a rage between two that which one is better?
The answer is a bit tricky as both of them have their significance but to differentiate, Mass communication is a broader term that involves the study of masses i.e., human communication at the local, national or international level.
Mass communication is a vast phenomenon that engages with various fields of communication including news, public relations, advertising, Television, the internet, and films.
When it comes to Journalism, it is said to be a part of several aspects of mass communication which holds to create news and current happenings around the world.
Journalism is highly specific in its approach to highlighting facts whereas mass media is widened with several choices.
WHAT’S NEXT?
The aspirants planning to opt for mass communication must be indulged in the process to be disciplinary in the sphere of mass media-newspapers, magazines, television, internet, cinema, etc.
This is a place where language plays a pivotal role as being a journalist, any piece of news needs to be communicated globally which needs accuracy in context, structure, and meaning.
The audience trusts any news organization only when they meet the criterion of accuracy, reliability, brevity, and truthfulness.
All of the above depends on how a journalist puts out exquisitely all the parameters to echo the news time to the world.
Who is a good journalist?
As wisely said by M.K. Gandhi “the objective of journalism is service”.
The journalists who understand their audience such as what might interest them to read, what could majorly impact them, which piece of information is newsworthy etc.
A good journalist must keep up with certain aspects such as impartiality, foresightedness, promptness, Command over language, and decency.
A journalist should be responsible for the news organization, the sources, the information, and handling managing peers and juniors.
Also, keeping a tab on competitors and being responsible towards the reader and society.
The whereabouts of school of broadcasting and journalism
An institute that possesses the requisite infrastructure with top-notch facilities is what every student needs to stimulate good learning.
The school of broadcasting and communication provides you with an auditorium, library and documentation, Audio and video production lab, Computer lab, Editing lab, and a common room.
The insights of the auditorium were said to be that it is enriched with seating capacity above 400 students, it is a well-equipped Croma studio with the state of 4K production facilities. Also, there is a recreation center TT, Carom board, etc.
All the bibliophiles out there curious about library and documentation, the institute has it sorted for you.
The library and documentation include videos, audiobooks, and video collections on various subjects.
The subscriptions to the newspaper to inculcate you with everyday happenings are also available in Hindi and English.
It also provides national and international professor journals. The film and video shows discussions and book review sessions are the main highlights of this area.
One-on-one sessions with experts to share their professional learnings are also organized regularly.
The audio video production lab is a place with different sections such as a sound recording lab, video editing lab, and studio for television and radio software production. SBC also has strategic alliances with major studios and production houses.
The computer lab is a section for the techies where Email, Internet, LAN, and multimedia facilities are equipped efficiently. Trained professionals for guidance and tutorial will act as a helping hand in the hour of need.
The editing lab is a tech room for a video editing console and a professional audio recording facility with the latest software.
Sound Forge and Nuendo and shooting floor for glorifying experience for the students. The studio is equipped with the latest electronic equipment and editing software such as Avid and Premier. The LCD projector is the soul of the studio to binge watch latest movies and CDs related to their curriculum. The Wi-fi connection is also available with the latest software installed.
As mass communication is all about a game of connections, a common room is what was needed to interact and this institute has it for you.
Overall, the well-equipped infrastructure will give you a first-hand experience and a better vision for the ahead.
THE ACHIEVEMENTS
The school of broadcasting and communication is prominently known for achieving milestones for its exceptional performance in the field of journalism and mass communication.
The never-ending list of awards is highlighted as follows:
- Best College Award -2006
The exceptional work of the team of 10 SBC students got them appreciated and felicitated at D.Y. Patil College Act fest’06 by scoring first and second place in all events held.
- Destination – USA – 2007
The world’s largest student organization SIFE invited students from the institute for an all-expenses paid internship of three months in the USA.
- Talkie 75 – 2007
The school of broadcasting and communication collaborated with the Indian organization of Mass Communication to embark on 75 years of the Indian talkies.
The event was fully fledged with the entire film industry, the veteran actor ‘Dev Anand’ praising the efforts of both the organizations made it worth doing.
- College of the year- 2015
Students of SBC were felicitated with college of the year at the Ray Film Festival.
Awards 2020
The recent achievements are a must highlight as students secured positions and awards at CONNEXION organized by Thakur College of Science and Commerce, ELIXIR organized by Khalsa College, and MEDIAMATHON by St. Pauls.
The institute has an exceptional record in achieving several awards and has a long list and many more awards than listed above.
Conclusion
The article talks about insights of school of broadcasting and communication to enlighten students inquisitive about pursuing Journalism and Mass Communication.
BY VANSHIKA AHUJA
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