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YouTube Marketing has emerged as one of the most successful form of marketing in the last few years. It is a part of digital marketing and involves marketing with the help of videos on YouTube. YouTube is known to be second most searched engine in the world; it has tremendous traffic and numerous viewers from all over the world. According to a survey, almost 85% of internet traffic is video. For both offline and online business owners and digitalmarketers, YouTube has become an essential tool to take advantage of the major shift of the web’s mass towards video. Today I am going to discuss with you a few strategies that will help you to become a well reputed ‘YouTube Marketing Exert’.
First, you need to understand the audience that you want to target and how do you wants them to respond when they come across the video. Before you begin you have to observe and understand what strategies others are using to in the market, you have to first recognize your competition. Once you become aware your competition and getting an idea of what kind of content they are using, its is time for you to jump in and start your own your work.
Also read: What is ‘Email Marketing’? How to become skilled at composing successful marketing emails?
# Create quality content
People get influenced by what they read, content plays a major role in order to gain the attention from the targeted audience. Thinking of creative ideas and thought is a challenging task as it requires a lot of thinking and consumes a lot a time. Work with a content team that would be able to make the content which is good enough to keep the audience engaged. See what is working for your blog and what is not and make your next move accordingly.
# Make It Viral
For new products and brands that are struggling to stand out amongst competitive market out there, viral content could be very beneficial and would make exposure to the new audience to drive traffic. But it is not going to be an easy task. Everyone out there is trying to do the same thing and competition is pretty high in YouTube Marketing. A lot of time you might have to face failure than success but the key is to keep on trying and making changes in your content while being aware of the competition around you.
# Be Certain about Publishing Frequency
Before you begin to publish your video blog make sure how many times will you be posting the videos and then take the rights steps and actions accordingly. People often like to see videos frequently, that make them want to come back and watch it on regular basisand they tend to get addicted to it which is something that every video blogger wants to achieve. Most of the companies tend to publish one article per week as a promotional activity, but you also make your own decision while choosing the frequency the videos posted.
Also read: What is Digital Marketing? What are the skills and education required to be a Digital Marketer?
# Determine Channels and Campaigns
You also need to determine to how many channels you would be publishing. There are numerous channels on YouTube and many topics are being covered by all of them. Subscribers have the choice to subscribe to only those channels that they find interesting and avoid watching irrelevant videos. Most small organizations and business would have only one channel but if you could offer services that target different kind of audience then you will have to give your extra time. If you decide to run two channels you need to make sure that you have enough time and good quality content to prepare for those channels.
# Try out advertising
What comes to your mind when you think of advertising? Google, Facebook or Ad Words are generally the one which are considered for advertising. Most of the people might not consider YouTube. It is usually cheaper than the others, flexible and offers a wide range of target audience. There are four options to opt from in-slate, in-display, insearch and in-stream. All of these have different purpose and they all target a different set of potential consumers. You have the choice to display various kind of content based on interest, demographics, type of device, video topics and more.
For further queries and related information, you can approach the Professional Experts at CareerGuide. Hope this will help you!
Teacher at Chinmaya Vidyalaya, Bokaro
Mr Vikash has an experience in career counselling for students from age group of 12 to 20 across various domains. He is also an experienced teacher for and specializes in coaching students for Olympiads; he works as a teacher at Chinmaya Vidyalaya, Bokaro. B He possess skills in all areas of education, can counsel, motivate and direct students while maintaining high interest and achievement levels in a fun and challenging learning environment.
Founder And Director At Canvas Career
Mr. Prathamesh is a Certified Career Consultant by Psytech International (bps) UK and is also a Certified Trainer for Life Skills; he is pursuing Narrative Therapy from Adelaide, Australia. He has been in to career counseling for more than 8 years now he practices MINDFULNESS psychotherapy with students. He possesses vast experience in teaching and career counseling. Currently he is associated with FUEL NGO. He had counseled over laces of students and is a founder director of Canvas Career Consultancy, committed to conduct Psychometric assessments for students and do career counseling by making them aware about new career avenues
MBA-HR| Career Counselor
Deepti Khandekar has cross functional experience in Academics, Human Resource & Career Guidance.She is author of educative books and advises on engineering branch selection, MBA, study techniques, scholarships.
Decision Scientist at Mu Sigma Inc.
Dancer for Life.
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