Rohit Dubey

What is ‘Email Marketing’? How to become skilled at composing successful marketing emails?


by Rohit Dubey
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RE: What is ‘Email Marketing’? How to become skilled at composing successful marketing emails?

Sweety
Sweety
Verified Career Expert
Content Developer at CareerGuide.com
  • New Delhi

Email marketing as the name suggests is the process of marketing a brand, product, and service for its promotion through an email. Email Marketing is a part of digital marketing and is widely used nowadays by almost every successful brand to gather more potential consumers and keep up with the existing ones. As most people tend to check their emails on daily basis, this marketing technique has proved to be very useful for various brands and organizations. There a few strategies that could help a digital marketer to compose emails that gets clicked by subscribers much often. Let'sdiscuss them one by one.

Read also: What are the strategies to become a successful ‘YouTube Marketing’ Expert?

#Construct an acquisition strategy

If audience growth is your priority at the moment then start making analyses at the places where you could find the maximum of your audience, you need to figure out where they are engaging with your brand the most. Then utilize new tools and techniques to improve the experience of your audience at those areas. For an instance always remember to optimize acquisition forms for all the mobiles. If your customer is a smartphone user or a tablet user and is unable to fill out a form provided by you quickly and easily then it is definitely going to push away the customer. Always stay updated about which strategies are in trend for hike in audience growth and which are not.

# Optimization must be a priority

Brands that do not optimize emails for mobile users are turned down instantly by consumers. Optimization is simply very essential for email marketing, the moment a consumer comes across an email which is not optimized for mobile; their first reaction is to delete it. Ensure you provide a pleasant experience to your consumers right from the very beginning.  If your welcome email is well optimized for, subscriber will go through a pleasing experience for whatever the time they spent with your brand.

#Ensure your data is relevant

Construct the data that only delivers targeted communication to your consumers which they find relevant to their needs. Make use of simple points such as location and gender, such data is capable of improving subscriber experience. While marketing on social media such as Facebook, use its geo-targetingfeature with status updates. Try making separate promotional messages from those which you use on emails on other social channels because customers expect different information in all of these channels.

Also read: What is Digital Marketing? What are the skills and education required to be a Digital Marketer?

# Personalization is the key to appreciation

While sending emails try to take the time to personalize them, your mobile and email subscribers, website visitors when they come across an email which is particularly addressed to them, they appreciate it. Insert personalized recommendations in the emails in order to gain attention from your subscribers. For Example, on the basis of your subscriber’s browsing behavior and history; you can simply create anemail containing personalized recommendation. It has been observed that adding an personalized recommendation while sending marketing emails, sales conversion rates could be increased by 15-20% and the click through rates goes up by 25-35%.

#Accessibility of Email Drives across channels

The aptness of being able to access and archive messages at a later time makes an effect on consumer channel preferences. A lot of subscribers tend to save emails to come to them in their free time and they later like to access them from their computers which obviously have keyboards, larger screens, and internet access. An email works as a strong channel due to its capability to bridge a three device surrounding of PC, tablet, and smartphone.

# Getting Permission

Email channel is subjected to the concept of ‘permission marketing’ which means a brand first need to seek permission from the subscribers only after getting a positive response from the potential consumers you become eligible to send them marketing emails. After getting permission the next step is to build data and personalization for the consumers.

#Email Drives Deals

If the deals that you are promoting are not accessible through email then you are lagging behind from your competitors. According to a survey, people respond more positively to the deals provided in an email rather than to a deal provided in Facebook news feed. Make use of social networks in order to spread your offers and deals and tempt the consumers to move towards the subscription.

For further queries and related information, you can approach the Professional Experts at CareerGuide. Hope this will help you!

RE: What is ‘Email Marketing’? How to become skilled at composing successful marketing emails?

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