Sahil Sharma

What are the things that every Public Relations Executive must do in day to day life?

Kindly don't miss out any point in answer

by Sahil Sharma
1 answer
| Share :

1 answer

RE: What are the things that every Public Relations Executive must do in day to day life?

Meghna Mukherjee
Meghna Mukherjee
Verified Career Expert
Counselor at Adaptive Minds
  • Mumbai

Hi Tanmay,

Before I answer your question, hope you are aware of the work of a PR Executive.

PR executives are the face of a product between the common man and the owner. They are the ones who help masses being educated about the product.

Either they create advertisements with jingles or tag lines or they create advertisements with a very known or a popular face to influence the public.

Thus the activities a PR needs to follow on a day to day basis includes:


1. Manage database: Since they are responsible for bringing a spokesperson for the company product, they need to maintain database.
2. Brainstorm: Since they need to reach public through various modes of media, this cannot be done only by the PR person. Also he needs to know in-detail about the product. So a brainstorm with other team members and the production department is a must
3. Research: A very important task of a PR person. Before reaching the masses, he needs to know who would be his target audience and their thinking and beliefs. So a research is a must. Sometimes this can be in terms of survey or interviewing people or on the basis of which site is visited the most, a poll etc.
4. Communicate and Convince: Just generating ideas or maintaining a database would not help. He needs to speak it out and discuss with the team members. Also just selecting a person is not enough. The person must be agreeable too. So he needs to contact that person and try and convince him how he being the promoter would help the product. As well as arrange for a meeting at the premises.
5. Scripting: Just verbalizing will not help. He needs to have the script ready

6. Presentation: He needs to present his ideas to the team members. Just scripting will not work. Team members needs to visually see the effect of a particular advertisement before it is created.
7. Negotiate: This is the major tasks of a PR executive. Making a high rate advertisement will not be much profitable to the company. So not only convincing the team members for a certain investment, but also convincing the popular person to work on his rate and at the same time, negotiating with investors is a major task

Hope this helps.

Wish you good luck..............

In order to post replies to the question: "What are the things that every Public Relations Executive must do in day to day life?"

Post Reply

Latest ANSWERS

Am I eligible to appear for the IAS - Civil Services Exam with 60% Marks?

You have not mentioned here in what examination you have got 60% marks. Is it a graduation for which you acquired above mentioned marks? And if it is .. read more

I want a career counselling

Take one of the assessment tests on this website, or any other that you find suitable. Meet a career counselor with the results of the test, for a det .. read more

Hi..!! I am zoya my age is 21 I completed Mya graduation in bcom stream BT my passion is drawing Nd I want to do carrier in art field I like to teach drawing even I take drawing classes at my home and outside..So can u plz suggest me which course I have

1. You can appear for entrance exams to NID, or any other design institute.  2. A degree in Fine Arts will take full 4 years, if that is what you .. read more

i took mpc can i do mba

You need a graduate degree in any stream, to get admission to a MBA course. Prepare for CAT written tests, group discussions and interviews, while doi .. read more
Most Popular

I have passed 12th with 74% mark. I have choice to join BTech or BSc physics. kindly suggest me what should I choose out of the 2. i am flexible with my career profile as an engineer or as a lecturer.

Hi Rashmi, First of congratulations on your percentage, you have done well. And thank you for sharing your concern with other community members, who w .. read more

What is the procedure to join Merchant Navy

just go to vchelps.tk now. it will definitely help u. be happy .. read more

What is the procedure to join Indian Navy after class 12th

just go to vchelps.tk now. it will definitely help u bro. be happy .. read more

I am a commerce graduate and confused between various options like cfa, mba, and job. What should I choose?

Hi Kirti  As I understood.. You have already secured a job and if thats with EY then thats great.You should consider a few things before taking a .. read more