Rohit Dubey

What are the top Digital Marketing strategy that could be used in mobile marketing?


by Rohit Dubey
1 answer
| Share :

1 answer

RE: What are the top Digital Marketing strategy that could be used in mobile marketing?

Sweety
Sweety
Verified Career Expert
Content Developer at CareerGuide.com
  • New Delhi

Mobile Marketing falls under digital marketing, the only difference is that it is conducted only for devices such as mobile phone, smartphone, iPad and other handheld devices. Since there is a numerous amount of people who use these devices, mobile marketing has been increasing day by day and is in demand from various organizations. Below is some strategy that is useful for delivering a good mobile marketing service.

#Create good content

Most of the viewers tend to ignore the ads without even noticing what is it about. This isn’t something new, this is how people normally behave towards advertisements as they come across them which results into auto ad blocking. This delivers a message to the marketers that they need to be creative while making content. You are supposed to make an ad in such a way that viewers don’t even realize they are watching an ad, it should be something to which they could feel connected. The best ads get shared by a large number of people because they successfully connect to their viewers and they continue to getting spread all over the social media channels. This creates an opportunity to get creative with the content, and then rest of the work is getting done by social media channels.

Read also: What are the essential skills required to become a successful Business Administrator?

# Encourage Social Posts

A post that is boosted on Twitter or Facebook appears in the news feed like a post from a contact which attracts more viewers as compared to traditional advertising and by passing ad blocks. Boosted posts also offer a wide variety of viewing targets you could apply to which allows you to reach out to your target ideal viewers.

#Emphasize on relationship building

Instead of lying back and waiting for posts and ads to amass clicks, get on the social media and build a strong relationship with the potential customers. If it is not affordable for you to hire a social media marketer then encourage your working team to function as the administrator of the company’s social media account, ask them to ‘like’ images and posts and to leave pleasant or friendly ‘comments’. Each and every ‘comment’ or ‘like’ will work as a hyperlink for your social media account.

#Offer Value through Connection

As an entrepreneur, you should endeavor to provide value through connections. A smart way to earn money through mobile marketing is through federation with revenue. There are many sites which provide you a link to the song along with the direct connection with a third party website, this gives viewers a valuable service without making them think about any irrelevant ad or money.

# Utilize Video Streaming

Snapchat and Twitter being used by a large number of people which is constantly increasing with time, video streaming is a useful tool of a few seconds these small video clips could be edited, produced and manipulated in many creative ways to gain awareness about the brand, product or services.  Since automatic ad blocking is a big hurdle in the path of mobile marketing, business authorities should rely on filters to save their efforts from getting wasted.

# Aim for Customers through Social Networking

Be specific about which audience you need to target. There are several consumers out there who spend a lot of their time on social apps throughout the day. Decide to run your ad campaigns on the most popular media channels such as Facebook, Instagram, and Twitter. All of them are good for some specific kind of advertisements; know which one is better for what kind of advertisement and make the posting accordingly. This will save your time and give you more effective results.

Read also: What is the eligibility requirement and application procedure to pursue BBA from Australia?

 

# Employ Contextual Marketing

Viewers feel more drawn towards the advertisements that have stories which show them the benefits of a particular product rather than flashing ads and pop-ups. Annoying and distracting advertisement technique pushes the potential consumers away. Contextual Marketing domesticates interest in a product by furnishing a story about the product. Consumers only check out a story when they feel interested in what they see (that is the content) and they get the desire identify their needs when they come across something that they find useful. Contextual Marketing doesn’t make the consumers feel as if they are bound to see an ad, they feel that they are in control of such marketing because of the natural tendency and curiosity toward the story. Also, Contextual Marketing doesn’t get blocked as it is considered content marketing.

For further queries and related information, you can approach the Professional Experts at CareerGuide. Hope this will help you!

RE: What are the top Digital Marketing strategy that could be used in mobile marketing?

This topic is now closed. New replies are no longer allowed.
Latest Answers

Hi sneha, can u recommend some professional related to career counselling

  I am extremely eye-catching, chatty, and brilliant lady with significantly eye-catching characteristics, you will never find out in other alwar .. READ MORE

Difference between sponsored and non sponsored candidate for admission in NPTI?

What is sponsored candidate meaning?   Sponsored Candidate means the candidate having minimum of two years of full time work experience counted a .. READ MORE

Minimum age limit to attend 10th class exam?

what is the minimum age for 10th class ?   As per the guidlines of central board of secondary education (CBSE) the minimum age to appear in the 1 .. READ MORE

How to become a doctor after completing BSc Nursing degree?

What are medical courses after BSc nursing Nursing One of the most well-respected vocations on the planet is that of a nurse. They play an essential .. READ MORE
Most Popular

Professional courses after 12th for Bio-Maths students?

Professional courses after 12th for Bio Maths students Best Courses after 12th bio maths : Biomaths Bio Maths are the finest combo because they open u .. READ MORE

What is the scope in doing economics hons and also the career jobs related to it?

Economics Honours Scope Economics (Hons.) has recently received a lot of traction among recruiters. Students with a bachelor's degree have several job .. READ MORE

How to become a doctor after completing BSc Nursing degree?

What are medical courses after BSc nursing Nursing One of the most well-respected vocations on the planet is that of a nurse. They play an essential .. READ MORE

What is the procedure to join Indian Navy after class 12th

How To JOIN INDIAN NAVY AFTER 12TH Candidates who want jobs in the Indian Navy must have passed the Matriculation Examination. It means these vacanci .. READ MORE
Caching Date: 12/4/2021 3:31:35 PM